Hi Team,

This morning I told my wife I was blocking three hours in the office for strategic planning: deciding what to focus on and where to spend my time. She looked at me and said, "That's very difficult. I can never do that." And she's right. It IS difficult. Most entrepreneurs never do it, because they have no idea where to start.

Think about your GPS. If you put in the wrong address, it doesn't matter how well you drive. You'll get somewhere, but it'll be the wrong place. If you put in the right address, you might drive slow, hit traffic, detours, construction. It may take longer than you want, but eventually you're going to get there. That's why the address matters most, and that's why you have to plan. Maybe not today. Maybe not tomorrow. But at some point, you need to sit down and plan.

So what's the right address if you want to be a top producer? Here's the secret. What creates conversations? Everything else doesn't matter. Really!

Identify the few things in your business that actually make an impact, and work on those. Outsource the rest to someone who can do it, and spend your time on what you do best. The toughest part is recognizing the waste-of-time work and letting it go.

Once you decide on your activities, don't focus so much on the outcomes. They come when you do the work you said you were going to do.

And don't stop there. Evaluate your skills. What else can you improve? Think about basketball. Can you hit the close shots? Can you hit the threes? Players who are good at everything become legends. Teams don't trade those players.

So what is your routine in your business to make sure you become a legend? If you need help, show up to the meetings. Show up to train. Because if your big goals don't match what you say you're going to do, you're not just letting yourself down. You're wasting your true potential. And everyone has potential. I see it.

Success doesn't happen by accident. It happens when you focus on the right things. At the Market Edge Summit on Thursday, I asked the room one question. Now I'm asking you:

What's ONE thing you got out of the event that you will be implementing in your business?

Hit reply and tell me. When you write it down and say it to someone, you're far more likely to do it. I read every one, and I'll help you make it happen, whether that's a resource, an introduction, or just holding you to it.

Ten weeks left in 2026. Finish strong, ONE week at a time.

Have a great week,
G.K.